Szott Ford

Social Media is used to engage in an open dialogue with customers via websites like Twitter and Facebook; and it is key in today's marketing world. Ford has "designed an unprecedented social media-driven plan to create such engagements," according to author Ernan Roman, an expert in the advertising field. "Ford has been engaging in unprecedented dialogues with consumers."

Ford's chief marketing executive, James Farley, states: "If you are trying to communicate, as we…