New technology, fuel efficiency and style are among the most important factors considered by car buyers these days. So it was no surprise for Szott Ford, to hear that Ford was named 'Most Innovative Automaker' by AutoTraders.com.

"Over the last couple of years, Ford has continued to introduce exciting new vehicles, enhancements and redesigns and has been leading the charge in utilizing unique online methods to reach shoppers, which have combined to bolster their image substantially." ¹. Such advancements can be found on the new Ford Fiesta and  Ford Focus.

But let's have a look at Ford's top innovations in more details:

-    EcoBoost: "This is Ford's brand name for a line of turbocharged engines. The best example is Ford using an EcoBoost V6 in the F-150 and some SUVs instead of a V8. By using turbocharging, Ford can put a smaller engine in a truck or SUV, giving it excellent fuel economy but with the kind of horsepower buyers expect from full-size trucks and SUVs."²

-    Hybrid and Electric Technology: Ford has cornered the market on both fronts. The current Ford Fusion offers 40 mpg combined and the upcoming 2013 concept will hit as much as 45 mpg. The Electric Fusion will achieve even more, with 100 miles mpg.

-    FordSync: This voice activated driver interface enabling drivers to access and control an iPod, phone calls, and third-party apps by voice control. There's also MyFordTouch, using touch screen to control other in-car features, such as navigation, satellite radio, climate control and more.

Stay tuned for more Ford news, Szott Ford, serving the Greater Detroit area, is dedicated to keep you informed.

Source: ^1,2http://www.prnewswire.com/news-releases/ford-considered-most-innovative-automaker-by-shoppers-on-autotradercom-137003423.html