Szott Ford

Is it the Ford  Fiesta's European styling? Maybe that 40 MPG rating helping out. Whatever the case may be, the new Ford Fiesta is trampling all over sales of the Ford Focus .

According to a Bloomberg News report: The Ford Fiesta is averaging higher sales figures than not only its larger sibling the Focus, but fetching more than competing cars.

Customers are buying the Fiesta loaded with options, which goes along with a new car buying trend of people getting an economy class vehicle loaded to the brim with extras. This sets the price final MSRP $3,000 to…

Social Media is used to engage in an open dialogue with customers via websites like Twitter and Facebook; and it is key in today's marketing world. Ford has "designed an unprecedented social media-driven plan to create such engagements," according to author Ernan Roman, an expert in the advertising field. "Ford has been engaging in unprecedented dialogues with consumers."

Ford's chief marketing executive, James Farley, states: "If you are trying to communicate, as we…